CEO Marc A. Hayek On Blancpain's Artistic Side

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CEO Marc A. Hayek On Blancpain's Artistic Side
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Blancpain President Marc A. Hayek shares about the highly revered métiers d’art watches, as well as the detail and techniques used on the rare marvels. Read more here. luxurywatches artisticwatches

And these are done at the small workshop known as La Ferme or the Farm?

Our Manufacture in Le Brassus, affectionately named La Ferme, is not only dedicated to the Métiers d’Art, but also to the most demanding and challenging complications such as minute repeaters, carrousels, tourbillons and ultra-complex calendars.

The artistic themes and projects usually originate with our team rather than with an edict from management. Our artisans put forward proposals according to our clients’ cultures and their own interests and sources of inspiration. We jointly define the selections keeping in mind that Blancpain’s DNA and watchmaking tradition have to be respected.And Blancpain’s tradition is to innovate.

What I love about shakudo is the fact that the piece you are creating keeps a part of mystery until the dial is finished. Although we master the technique, the final result is not 100 per cent predictable. And the variations in hues between chestnut brown, blue and black obtained with the shakudo process feature a remarkable richness that is unique to this art.First of all, I’m fascinated by the art of enamelling itself.

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