Charlene Roxborough-Konsker joined forces with VIMMIA, a Los Angeles-based performance activewear brand, to launch a capsule collection and adding a new term to the style lexico. Her CRK X VIMMIA collection is inspired by women and moms on the go who still want to look chic and stylish.
Charlene Roxborough-Konsker has been styling the stars for over 20 years. The talented stylist is also a designer. Roxborough-Konsker joined forces with VIMMIA, a Los Angeles-based performance activewear brand, to launch a capsule collection and adding a new term to the style lexicon.
“The aim was to design a collection that was completely different from the usual VIMMIA direction, moving away from activewear and instead creating a luxe modewear lifestyle look. The result is a capsule collection that can take you effortlessly from an everyday outfit to a chic evening look, with pieces that are, above all, practical,” said Roxborough-Konsker.
It was important to for Roxborough-Konsker to have the pieces be versatile from day to night especially for the girl on the go who doesn’t have time to change a couple times a day, “When I designed the collection, the whole scope was to tailor pieces that are simple and chic. I like to make the most out of my day by wearing CRK X VIMMIA to be able to go from meetings to dinner without spending too much time focusing on my look.
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