CBS News to Launch ‘Mornings’ in Bid to Capture A.M. Viewers Across The Week

📆 31/08/2021 12:31:00

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📆 31/08/2021 12:31:00
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CBS News wants to spread some of its venerable newsmagazine “Sunday Morning” to other days of the week. Starting September 7, the entire CBS morning schedule will be treated as a larger franchise, …

. For all three broadcast networks, the news programs represent hours of content viewers identify with easily and sponsors feel comfortable supporting.

“Sunday Morning” has been on the air continuously since Charles Kuralt launched it in 1979, and is seen by its adherents as both a TV hallmark and a weekend ritual. Indeed, CBS has tried in the past to import the program to the rest of the week. In the late 1970s and early 80s, Bob Schieffer and then Kuralt himself hosted a weekday morning program that was heavy on magazine-style pieces, and won critical plaudits, but not as many viewers as affiliates would have liked.

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