Fox has said it will skip their live upfront shows in May
Four of the five broadcast networks, along with WarnerMedia, will skip their live upfront shows in May in favor of video presentations. CBS was the first broadcaster to announce changes for its May upfront, with NBC following minutes later and WarnerMedia later in the day. The CW and Fox also said they would cancel their live presentations.
"We'll miss Carnegie Hall and our agency dinners this year, but the health and safety of our clients and the ViacomCBS team comes first," said Jo Ann Ross, president and chief advertising revenue officer, ViacomCBS domestic advertising sales.
"The health and safety of the advertising community, our employees and production partners is our absolute priority, so we will alter our plans for this year’s Upfront presentation,” said Gerhard Zeiler, chief revenue officer at WarnerMedia and Kirk McDonald, chief business officer, Xandr, in a joint statement Thursday afternoon. “We have the technological and creative means to showcase our unified WarnerMedia/Xandr message through a unique video experience and will do just that on May 13.
Several cable and streaming outlets, including AMC Networks, A+E Networks and YouTube, have canceled or altered their plans for live presentations that were scheduled for March or April. NBC's gathering was set for May 11 and CBS' for May 13. In lieu of the usual presentations in New York, the two networks will televise and stream their presentations, unveiling their 2020-21 schedules and highlighting their content portfolios.
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