In the final weeks before Viacom and CBS’ latest reunion becomes fact, Showtime boss and rising corporate star David Nevins today had praise for the launch of DisneyPlus and promised surprises with the remerged media giant
“Not surprising, it is a shiny new thing,” Nevins added in the accelerated streaming wars that have seen Disney+ and AppleTV+ join the fray in the past two weeks to challenge Netflix, Amazon and the Disney controlled Hulu.AT&T's John Stankey On Disney+ 'Good Start,' No Brain Drain At HBO & HBO Max 'IQ Test' For Subscribers
Introduced as the “creative guru at CBS” by CNBC’s Julia Boorstin, a often circumspect and oddly low key Nevins asserted the reality is “it is not about my taste all the way” as he praised Paramount, Showtime, BET, Nickelodeon executives and their ongoing green lighting powers.
As an example of such surprises and equal offender programming, Nevins threw up a trial balloon of CBS Studiosfour-hour miniseries. Calling the fired FBI director a “lightening rod,” Nevins promised the political project will have fans and detractors on both sides of the spectrum – and he is OK with that.
“We are going to be very careful about looking were we are going to maximize our investment,” Nevins noted, tossing out the $13 billion the Viacom and CBS assets have laid out on content this part year. “We are together in acquiring the next generation of IP … there’s going to be an enormous opportunity to build brands together,” he proposed.
“We are going to have a slightly different strategy than other people, Nevins revealed of the future of theand keep your inbox happy.
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