Whether attracting consumers to a virtual or in-person event, connection is of the utmost importance.
executive discussed the importance of knowing one’s audience and how to connect with them in hosting any event. Although challenges in event hosting in a post-pandemic landscape can permeate, brands must remember the purpose of any kind of event which is to engage, connect and entertain.
Virtual fashion events can make it challenging to connect with audiences, but this is not always the case. Image credit: Launchmetrics Brands should also continue revisiting what has worked and not worked in previous events, utilizing digital platforms like Launchmetrics, observing research, KPIs and consumer feedback.
When contemplating virtual events, brands can tap into a world of new technological offerings, from straying into the metaverse, offering VR or AI features or liveshopping events. Gucci showcased a wide cast of musicians, Oscar-winning actors and more on Hollywood Boulevard in"Love Parade," highlighting more than 100 looks. The event held seats for 500 guests in a celebration joining Hollywood and Gucci ethos .
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