Cash for colonoscopies: Colorado tries to lower health costs through incentives

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Cash for colonoscopies: Colorado tries to lower health costs through incentives
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In the Colorado Purchasing Alliance initiative, checks can range from less than $50 for a mammogram to thousands of dollars for surgery.

State employees in Colorado are being asked to be better consumers when shopping for health care services. And if they choose lower-cost and higher-quality providers, they could get a check in the mail for a portion of the savings.

People are also reading… "If you go to a green-green provider, then we'll send you a check," said Josh Benn, director of employee benefits contracts for the Colorado government. Although it's too early to tell how much the state will save through the program, Healthcare Bluebook estimates that employers save an average of $1,500 every time an enrolled member uses the online tool to choose a provider.Larimer County, in northern Colorado, has been using Healthcare Bluebook since 2018 in its incentive program to counteract the high prices it was paying for employees' care under its self-funded plan.

Over the first four years, the county paid out an average of $15,000 in rewards per year. The county calculated that for every $1 it spends to offer Healthcare Bluebook to its employees, it saves $3.50. "If you could pay $25,000 for a car or $75,000 and the only difference was the overhead of the dealership, why would you pay $75,000?" said John Stenerson, Self-Insured Schools of California's deputy executive officer."That's kind of like what we do with medical pricing all the time."

Health-purchasing alliances, on the other hand, allow employers to band together and negotiate rates for a much larger group of employees, giving them greater market power to negotiate lower rates. Purchasing alliances have been tried in other parts of the country with limited success. A report by the nonprofit Catalyst for Payment Reform found that such alliances often had early success but couldn't survive, in part because of the reactions of the large health care systems. Those systems often undercut the pricing of purchasing alliances to drive them out of business.

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