Carrs jewellers: How seven generations of the same family have kept Garstang high street ticking for 200 years
It’s clear that warm family values and service with a smile toward their customers are at the heart of what they do. The shop boasts a range of bespoke services tailored to a community the owners speak so highly of and they genuinely enjoy being a part of the lives of those that surround them.
Can you tell me a bit about the history of Carrs and how you manage to keep up with society's constant change?David Carr said: “The business was set up in 1820, by our great-great-great-grandfather. He was a clockmaker, he set up the business in Garstang and we moved to this premises in 1969. He started off what we are now, quite a busy little firm really, we do bespoke, fine diamond jewelry, trophies for local clubs and we still sell a range of watches too.
Laura Winnard said: “What has been nice is through the times we have watched the same families and same groups coming down in generations. So we will do wedding rings and they will come back for christening bracelets for their little ones, and then it goes down through their children. So it’s amazing to be involved with the community and getting to know them, we are as a business so proud to be a part of the Garstang community and wider Lancashire community too.
Carrs isn’t an online retailer – is that difficult now we’re in a ‘digital world’, especially since COVID-19?Laura said: “We’re not an online retailer, it made us quite creative in ways to reach out to our customers and be there for them. Whether it is just answering questions to couples who are planning weddings or people looking for bespoke engagement rings, during the pandemic it made us try different ways to reach out to them and be there for them which were virtual.
David said: “Through the pandemic, we offered a virtual shopping service, when we were allowed to we held ‘virtual shopping trips’ if you will with a click-and-collect service. Through the first lockdown, myself and David kept the fire burning while the rest of the staff were furloughed, trying to offer the best service we could. It's affected everybody, hopefully, we’re just coming out of it now. We’re learning new ways to do things.
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