Carmelo Anthony Drops Limited-Edition Merch Collection to the Support the NAACP Legal Defense Fund
last month, writing, “Coming soon…” alongside a graphic with the words “BE UNIQUE. EMBRACE ADVERSITY. GO AFTER YOUR DREAMS. LIVE LARGE. STAY STRONG.”
The brand name is seemingly inspired by his nickname and the jersey number he wore for several years while playing for the New York Knicks, the Oklahoma City Thunder and the Houston Rockets. Over the course of his career, Anthony has turned ME7O into a signature part of his brand by using it as hashtag on social media.So much so that when the NBA veteran revealed last year that he would be wearing a new number, 00, as an official member of the Portland Trailblazers, he assured fans and followers on Instagram, “I will always be 7," adding the hashtag "#007.
He has since engaged in thought-provoking conversations about systematic racism, protests and progress with activists and
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