I ate at Carl's Jr for the first time and found the chain desperately needs a new personality
Every hamburger chain has something. McDonald's is, well, McDonald's. Burger King has "flame-grilled" patties, and Wendy's has "never-frozen" beef. But Carl's Jr. doesn't really have a "thing" that makes it stand apart from other chains, including its sister chain Hardee's.
Models might bring people to the door, but no one goes into Carl's Jr. to find that. What people really care about is the food. In order to find out what sets the food at Carl's Jr. apart, I ate at the chain for the first time. Here's what it was like. I went to the Carl's Jr. restaurant in Los Angeles International Airport before a flight to New York.The grey, the spaceship-like design was more dystopian than appetizing.The guy behind the counter joked with me that each photo would cost $5.The last guy he said that to didn't understand that he was joking, he said. The guy freaked out, deleted all the pictures he'd taken, and left."We gotta have a sense of humor around here," he told me.Carl's Jr.
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