Cardi B and fast-fashion brand Fashion Nova will release a fresh batch of women's pieces online at 9 tonight Pacific time.
in New York on Monday, wearing a sprawling burgundy Thom Browne gown complete with a glittering breastplate , an opulent headpiece, an unfurling train and a sprinkling of feathers.
“I like how they came up from Instagram, and that’s the same way I came up,” Cardi said of Fashion Nova. “I like the whole business-minded thing that they do. They became rich so fast off of social media. That’s something I’m attracted to.”Fashion Nova, which was founded in 2006, is known for catching a whiff of trends on social media and then quickly turning them into in-real-life apparel. Its prices are largely less than $100.
Richard Saghian, Fashion Nova’s chief executive and founder, said he first discovered Cardi B on Instagram before she achieved mainstream fame, back when she was an influencer with 1 million followers. . When it came to working on the collection, Cardi didn’t hold back. “When the idea of designing with them came up, I told them I don’t just want you to put my name on it,” she said. “If it’s a collaboration with Cardi, if my name is on it, I have to design my own pieces. They have to represent me. I have to take my time doing it. It has to be well-tailored [and] everything well-done. I put a lot of time and effort into this.
She also took feedback about the first collection and applied it to this latest round. “I’m real hands-on,” Cardi said. “I’m always listening to what people want. This collection is more open. You know how Fashion Nova shows a lot skin, a lot of curvy bodies; that’s what I wanted to embody with this collection.”Cardi, a.k.a. Belcalis Marlenis Almánzar, has made a name for herself rapping about Balenciaga sneakers and “red bottoms,” a reference to Christian Louboutin shoes.
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