The NBA legend’s strategic investment in Canyon underscores his demonstrated personal and financial interest in bikes.
LRMR Ventures, the Ohio-based office of basketball icon LeBron James and sports executive Maverick Carter, today announced a strategic equity investment in Canyon Bicycles GmbH.
Another U.S.-based firm called SC Holdings joined LRMR Ventures in the investment, reportedly to the tune of about 30 million dollars. The groups joined majority stakeholder Groupe Bruxelles Lambert and the company’s founder, Roman Arnold, to support what Canyon called “ambitious growth plans” for U.S. markets.
“While we were not actively looking for new investors, LRMR and the SC team immediately understood our mission to build the world’s most inspiring and innovative bike company. Their passion for what we are building will make them instrumental members of our team,” Arnold said.
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