Cannes Lions: Issa Rae Challenges Industry to Meet her 60 Percent Diversity Mandate

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Cannes Lions: Issa Rae Challenges Industry to Meet her 60 Percent Diversity Mandate
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The 'Insecure' star spoke out at a Cannes Lions panel on confronting bias.

Rae challenged the global marketing and advertising industries to follow her example, saying it was important to “ave these conversations so that they can educate themselves and spread the word. We task diverse people to spread the word about diversity, when we know what it is already [my] challenge is: hold people to task. Make sure these conversations are being had across the board.”

Her goal, Rae said, was to create a “pipeline” for people from diverse background to rise through the entertainment industry. “We don’t get promoted often, and seeing those people give opportunities to others, I’m most proud of that,” she noted., a Miami-set show about two high school girls who join together to form a rap band, Rae said it was important to have “locals behind the scenes, including writers” contributing. “For people to be immersed in the story, it has to be authentic.”

Rae was speaking on a Cannes Lions panel entitled ‘The Mirror Only Has One Face’ alongside IBM senior VP Bob Lord and Ogilvy global COO Liz Taylor.

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