Cannes Film Festival Plots Major Expansion to VR Program

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Cannes Film Festival Plots Major Expansion to VR Program
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Cannes XR, the Marché du Film’s program dedicated to immersive and augmented reality content, is set to expand. For its second edition, Cannes XR has partnered with tech creator Positron and Brogen…

XR, the Marché du Film’s program dedicated to immersive and augmented reality content, is set to expand.XR has partnered with tech creator Positron and Brogent Technologies to introduce a new VR theater, dedicated space and competition.

“Even last year, it was clear to us that the Palais basement would not allow us to fully develop the XR section,” Cannes XR head Elie Levasseur tells“It was difficult to mount projects and it was hard for XR professionals to stay in the basement without seeing the sun. The new place will at once allow us to welcome XR professionals in more optimal conditions, and to create an environment they want to stay around.

Reachable by shuttles from the Palais, the new space will also house a series of conferences and development showcases, as well as a multi-seat theater equipped with Positron’s patented Voyager VR chairs, which are full-motion platforms designed to showcase cinematic VR. Cannes XR was introduced last year as a way to give immersive and augmented reality projects their own dedicated berth within the Marché sphere. As that particular industry evolves, so, too, will Cannes XR.

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