Can you spot the trick in Carhartt WIP’s new campaign?

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Can you spot the trick in Carhartt WIP’s new campaign?
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Look closer at their AW 2021 imagery.

, but the process of shooting them began en route. As well as the still images, Carhartt WIP have unveiled a triptych of videos that showcase the paintings in storage, en-route to Berlin, and then displayed in a gallery, where they belong. this May featuring former store employees Joaquim Bayle and Sylvain Sey, who escaped the city in favour of the freer landscapes of the French countryside.

You can check out Lucas’s work for the more recent campaign below, and head to the Carhartt WIP Instagram page to find out more. In the meantime, where can we snag the originals to hang on our own walls? Art this great needs to be flaunted accordingly.

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