Hollywood is betting big on Web3. “Entertainment will be one of the things that will help Web3 go mainstream,” toonstarhq Co-Founder and CEO John Attanasio says.
They brought more eyeballs and the company secured more funding. But it lacked just one small thing: Steady revenue. “People were going to Facebook to watch the content that we were producing,” says Huang, who notes that Facebook earned plenty of ad revenue. “But what about us? What about the people making the content?”
The idea started as just a Web3 version of a wrestling promotion. Soon it snowballed into an entire Web3 TV series, with a proper story arc and characters. Toonstar hired “the Daves,” David Wright and David Ihlenfeld, veteran comedy screenwriters who worked on shows including"Family Guy" and"Star Trek: Lower Decks."The Daves are longtime writing partners who finish each other’s sentences; they live three minutes apart in LA but collaborate almost entirely remotely.
But are crowds good at creating art? The “consensus” choice is often safe and boring. No hive mind could create"Hamlet," the Sistine Chapel or even a mainstream masterpiece like “The Dark Knight.” When hordes of fans clamor to have their voices heard, the results can be muddled and messy and mediocre.
This “white space” also gives a window into what"The Gimmicks" community finds so appealing. Ben Collinsworth, based in New Orleans, has a background in traditional film and TV production; he worked on the crews of"Oblivion" and"Planet of the Apes." A longtime wrestling enthusiast, Collinsworth quickly became obsessed with"The Gimmicks" and now owns 95 Gimmicks NFTs, making him one of the largest holders.
All of that, of course, feels very much like a long shot. But there are more immediate ways that Collinsworth and his fellow NFT holders can contribute. If you win certain contests on the Discord, you can join a Zoom session with the show creators and give production input. The NFT holders have hopped on brainstorming calls. “They have a lot of great ideas, and we don’t have to pay them anything,” says David Wright with a laugh.
But ultimately, whether it’s Web3 or Web2 or novels or Aeschylus, storytelling is storytelling, and Ihlenfeld says “the same storytelling rules apply.” Conflict. Dramatic arcs. Character payoffs. “People are going to be surprised that these foul-mouthed idiot wrestlers are going to have defined arcs over the course of the season,” says Ihlenfeld. “You’re going to see them grow. You’re going to see these wrestling misfits become a family.
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