The latest TikTok icon is a green-haired, highly cynical, sexually fluid ghoul
is tailor-made to appeal to a Gen-Z audience. Beetlejuice is sexually fluid and aggressively horny, with an antiestablishment streak a mile long. Lydia, the heroine played by rising star, is a cynical teenage girl with a steampunk-inspired wardrobe whose approach toward the living world and its relentlessly clueless, middle-aged inhabitants could easily be summarized as “OK, boomer.
“A lot of people in my generation say they can relate to the character because they feel out of place and not normal,” says Foxberri, 19, a cosplayer whose“And I’ve always felt like that too.” With its pop-punk, riot grrl undertones, Lydia’s signature song, “Dead Mom,” is also a quintessential Gen Z jam, with Perfect describing his inspiration as imagining a teenage girl playing on a low-quality electrical amp in her bedroom.
In total, the hashtag #BeetlejuiceMusical has been used more than 43.6 million times in TikTok videos, presumably by many creators who have never seen the musical or the original film on which it was based. In this respect, its success is not dissimilar to that of
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