Uber and Lyft pledge to be electric-only by 2030. Earth Rides Founder Raven Hernandez wasn’t willing to wait.
"Female or POC, the fact that you exist is gonna be really exciting for other women or POC because we're in a time right now where people want to hear our voices, people want to connect with us, and people want to lift us up," she says.
Creating EV access for women and minorities is one of Herdandez’s central missions. She thinks getting a lift in an Earth Ride can be a first step to an interest in EVs—like when she saw that Tesla for the first time so many years ago."In Nashville, about 80 to 85 percent of our riders had never been in an electric vehicle the first time they got in an Earth Ride," she says.
Before starting the company, Hernandez admits she had never patched a tire, changed a brake pad, or understood the charging infrastructure. But she studied hard and caught up quickly."These were more male-dominated industries,” she says, “but at Earth Rides, I get to show men the value of teaching and sparking a passion in their daughters to be more involved in the automotive and clean technology space.
Now just two years into the business, Hernandez is doing the groundwork to expand to other cities and grow her fleet, including branching out into the next frontier: hydrogen-fueled vehicles. There’s still a lot she wants to do, but when she looks back at what she’s already done, she’s proud to be representing the female and Hispanic viewpoint in this industry.
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