In 2018, eosnos wrote about Facebook’s evolution (or devolution) from a networking site to one of the leading disseminators of extremist rhetoric and propaganda.
“A lot of the early experience for me was just having people really not believe that what we were going to do was going to work,” Zuckerberg told me. “If you think about the early narratives, it was, like, ‘Well, this was just a college thing.’ Or ‘It’s not gonna be a big deal.’ Or ‘O.K., other people are using it, but it’s kind of a fad. There’s Friendster and there’s MySpace, and there will be something after,’ or whatever.
Despite the apology, Zuckerberg was convinced that he was ahead of his users, not at odds with them. In 2010, he said that privacy was no longer a “social norm.” That year, the company found itself in trouble again after it revised its privacy controls to make most information public by default. The Federal Trade Commission cited Facebook for “engaging in unfair and deceptive practices” with regard to the privacy of user data.
Before the movie came out, Facebook executives debated how to respond. Zuckerberg settled on a stance of effortful good cheer, renting a movie theatre to screen it for the staff. Eight years later, Facebook executives still mention what they call, resentfully, “the movie.” Sandberg, who is the company’s second most important public figure, and one of Zuckerberg’s most ardent defenders, told me, “From its facts to its essence to its portrayal, I think that was a very unfair picture.
In 2014, as problems accumulated, Facebook changed its motto, “Move fast and break things,” to the decidedly less glamorous “Move fast with stable infrastructure.” Still, internally, much of the original spirit endured, and the push for haste began to take a toll in the offline world. In early 2016, Zuckerberg directed employees to accelerate the release of Facebook Live, a video-streaming service, and expanded its team of engineers from twelve to more than a hundred.
In 2015, Zuckerberg and Chan pledged to spend ninety-nine per cent of their Facebook fortune “to advance human potential and promote equality for all children in the next generation.” They created the Chan Zuckerberg Initiative, a limited-liability company that gives to charity, invests in for-profit companies, and engages in political advocacy. David Plouffe said that the lessons of the Newark investment shaped the initiative’s perspective.
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