Mercedes-Benz and Mattel are trying to inspire girls to pursue STEM with a new toy car, a fabulous role model, and their new 'No Limits' program
, narrated by Rozqvist, on the story surrounding her stunning win, the girls developed a new attitude regarding the car they previously identified as just “for boys.” Last month, Digital Girl, Inc., a Brooklyn-based non-profit dedicated to empowering the underserved youth of New York City, repeated the test and obtained similarly positiveAnd Rosqvist’s story can’t help but be inspiring.
I’m generally not a huge fan of STEM initiatives just for girls, because I fear that they can serve to reinforce stereotypes that girls need special help in these areas. But the present initiative, framed around a celebration of Rosqvist, seems different. It might just be because Rosqvist is such an encouraging role model.
Research shows that female role models are important part of inspiring girls to pursue STEM fields, but not just any role models will do. There is somethat if a STEM role model is too feminine, it can have the opposite effect, actually turning girls away from pursuing STEM fields. Rosqvist certainly fits the bill here, not particularly masculine or feminine, just strong and confident.
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