With more and more Indians expressing their disappointment over the absence of a century old Rooh Afza drink, Pakistan has offered help
Rooh Afza, a rose-flavoured sweet sherbet, is one of the most popular refreshing drinks in the sub continent since 1907. With temperatures soaring, the beverage has suddenly gone missing from the Indian market, frustrating millions of regular buyers.
Gautam Chauhan, a resident of New Delhi, has been eagerly waiting for it to be back in stores. “Rooh Afza has been my favourite sherbet since my childhood days,” he says. “I used to have a chilled glass of it after finishing a game of cricket." Rooh Afza is manufactured in Pakistan as well. Usama Qureshi, who worked at Hamdard Pakistan as CEO until last week, recently tweeted that his company is happy to fill a deficit in India.
The offer shook the internet, with people asking whether the drink trade will bring a thaw in otherwise frozen relations between India and Pakistan. The two nuclear archrivals have fought four wars and recently came close to fighting the fifth one after a suicide bombing in India-administered Kashmir claimed the lives of 44 paramilitary policemen in late February.
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