The 2020 Democratic presidential campaigns are preparing to amplify highlight-reel debate moments
More than a dozen staffers will be huddled over laptops at Sen. Cory Booker’s Newark headquarters Wednesday night with the TV volume on high, while 10 aides to Sen. Kirsten Gillibrand will pile into a war room in Troy, N.Y., fingers hovering above computers with software open to pull video footage for Twitter.
By signing up you agree to receive email newsletters or alerts from POLITICO. You can unsubscribe at any time. Gillibrand got a taste of the viral zinger during her Fox News town hall debate, when the host, Chris Wallace, told her it was “not very polite” to criticize the network’s coverage on its own airwaves. The New York Democrat’s digital team blasted the clip across its social media channels, added it to the senator’s Twitter bio and, within hours, designed a tote bag with the tagline that she sold on her website.
poster="http://v.politico.com/images/1155968404/201906/3264/1155968404_6052188731001_6051790596001-vs.jpg?pubId=1155968404"On Thursday, synced with the debate, Sanders’ digital team — which packs digital firepower including hires from NowThis, the viral video platform — will also launch a channel on Twitch channel, the site for video gamers.
Still, even candidates who have already benefited from a viral bump aren’t sure how they’ll go about repeating it on the debate stage. “It’s hard. I don’t know,” Bennet said in an interview with POLITICO.
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