Hotels will be packed with visitors in town for Super Bowl 57. Businesses have been given awareness kits to help look for signs of trafficked victims.
With eyes on Arizona this week, one organization has launched a campaign — It's a Penalty — to raise awareness about a crisis: human trafficking.Among the facts and figures from It's A Penalty, which works collaboratively to end human trafficking, exploitation and abuse using major sports events as vehicles for global and local educational and awareness campaigns:
— More than 100,000 children are sold for sex in the U.S. each year, according to ECPAT-USA. Eighty-three percent of sex trafficking victims in the U.S. are citizens of the country, according to the U.S. Department of Justice. And 50 million people are trafficked and exploited worldwide, the latest global estimates from the International Labor Organization say.
"The It’s a Penalty campaign, along with our partners, will help to prevent human trafficking and exploitation in the run up to and during Super Bowl LVII, contributing toward a positive legacy in the host city of Phoenix and beyond,” said de Carvalho in a press release. “We know from previous campaigns just how impactful they can be.
A panel of ambassadors for the campaign who spoke at the launch in Phoenix included Arizona Cardinals linebacker Jesse Luketa, who just completed his rookie season; former women's professional football player Lois Cook and Collette V. Smith, the first Black female coach in the NFL. "I was aware of the issue. But the magnitude, I was not before this campaign, and that's a testament to the importance of It's A Penalty to educate and bring awareness to the situation," Cook said."You know, we live in a world that's so oversaturated with the hustle and the bustle and to each their own, that matters like this that are so important can go unnoticed and be hidden.
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