Athletes, entertainers and others have an alternative way to connect with fans thanks to their cellphone and Cameo, a social media company that delivers video.
Fans line up at a collectibles shop or at a convention booth with jerseys, basketballs — whatever — all to get a few seconds from an NBA player and his autograph.
Fans can book their favorite athletes or celebrities, sending them an outline of the message they want recorded. The talent sets their own fee and keeps 75 percent. Cameo gets the other 25 percent. Cameo is not alone in this business. There are competing entities around the web, including Real Talk Live, a company where you can have live conversations with celebrities when you pay per minute.The idea of personalized content has plenty of fans around the league. The site itself was born in the minds of Duke basketball fans, with former NBA veteran Lance Thomas being one of the first five people to utilize the platform.
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