The popular tax filing service must stop labeling any of its products as no-cost unless a rigorous set of conditions are displayed to users.
, many of which tout supposedly free options to most users. Regulatory scrutiny in recent years, however, has made it clear that a large portion of these claims are inaccurate at best, or otherwise intentionally misleading. Last week’s initial decision from the FTC’s Administrative Law Judge D. Michael Chappell, although subject to an automatic full commission review, makes it clear that regulators aim to clamp down on the predatory bait-and-switches.
The immediate halt to advertising “free” TurboTax filing options can only lift if Intuit adheres to a detailed set of FTC guidelines. Any solely visual or audio communication , for example, must include disclosures in the same medium as the ad is presented. Television ads, meanwhile, must include disclosures in both audio and visual methods.
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