The officially licensed bracelets sport NFL team logos and colors
It turns out Taylor Swift fans may not be the only ones who are sporting friendship bracelets. Now, football fans are also apparently getting in on the action.
“We went from selling hundreds of packs a day to selling thousands of packs a day,” FOCO licensing director Matthew Katz told MarketWatch. Swift has become a regular attendee at Chiefs games, often sitting alongside Donna Kelce, Travis’s mother. Swift was at Thursday night’s contest in Kansas City when the Chiefs defeated the Denver Broncos 19-8.
Katz of FOCO says it appears the NFL bracelets are more popular with women than men, though he noted the company has designed individual styles to cater to both sexes. The Swift-NFL saga has also boosted the football league’s coffers by allowing it to tap into the ginormous fan base of the world’s reigning pop star, according to experts. Apex Marketing, a company that specializes in advertising and branding services, told MarketWatch that it equated to $122 million in brand value for the league.
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Thanks to Taylor Swift, NFL-themed friendship bracelets are selling like hot cakesThe officially licensed bracelets sport NFL team logos and colors.
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