California would allow college athletes to earn money from the use of their names and likenesses under a bill passed by the state Legislature on Wednesday.
California would allow college athletes to earn money from the use of their names, images and likenesses under a bill passed by the state Legislature on Wednesday and headed to Gov. Gavin Newsom., with athletes such as NBA stars LeBron James and Draymond Green praising the potential for California to give college athletes a share of the windfall they help create for their universities and the National Collegiate Athletic Assn. The Senate gave final approval to Senate Bill 206 by Sen.
“The NCAA has repeatedly lost anti-trust cases in courts throughout the nation,” Skinner said. “As a result, threats are their primary weapon.”from being compensated for use of their names, images or likenesses. The bill would not allow schools to directly pay athletes, but would permit students to receive compensation from outside sources — for example, from a video game company or for signing autographs or memorabilia.
Everyone is California- call your politicians and tell them to support SB 206! This law is a GAME CHANGER. College athletes can responsibly get paid for what they do and the billions they create.despite NCAA President Emmert’s June letter.
“Our name, image and likeness was given to us by our parents and our Creator,” said Ramogi Huma, a former UCLA football player who is executive director of the National Collegiate Players Assn., which pushes for college sports reforms. “It’s dehumanizing for the NCAA to demand complete ownership of players’ identity as a condition of participating in college sports. Players are people not university property.
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