A California tech billionaire is behind the eye-catching Tesla attack ad running during the Super Bowl.
The Dawn Project, founded by Dan O’Dowd, bought ad time in multiple markets across the U.S., including Sacramento; Washington, D.C.; Austin, Texas; Tallahassee, Florida; and Atlanta. The 30-second spot allegedly shows Tesla’s controversial “Full Self-Driving” software. The tech, which has been released to 400,000 users in North America, allows cars to navigate city and residential streets without human input.
It’s not clear where the ad was filmed, although the Dawn Project’s previous anti-Tesla spots were filmed in Rosamond, California, an unincorporated area near the border between Kern and Los Angeles counties, and Santa Barbara. Tesla sent the Dawn Project aletter in August 2022 for “disseminating defamatory information to the public regarding the capabilities of Tesla’s Full Self Driving technology.
The cease-and-desist hasn’t stopped O’Dowd, who only appears to be ramping up public attacks on Elon Musk’s automotive empire. “Tesla’s reckless deployment of Full Self-Driving software on public roads is a major threat to public safety,” O’Dowd said in a. “Elon Musk has released software that will run down children in school crosswalks, swerve into oncoming traffic and hit a baby in a stroller to all Tesla owners in North America.”
O’Dowd founded Green Hills Software in 1982, a private company that bills itself as a “worldwide leader in embedded safety and security.” He also ran an unsuccessful campaign last year to represent California in the U.S. Senate; he got aboutTop Picks In Shopping
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