Shrinkflation at Cadbury as size of Dairy Milk sharing bar is reduced but price stays the same
The size of a Cadbury Dairy Milk sharing bar has been reduced by 10% - though it is still on sale for the same price.
Parent firm Mondolez said it was the first example of so-called 'shrinkflation' at the UK chocolate brand for a decade. The practice, that involves shrinking a product but maintaining the retail price to boost margins, has been widely used across the snack brands before but, most recently, in a bid to tackle levels of obesity.rise in costs
being experienced by businesses globally - exacerbated by the effects of the war in Ukraine and sanctions against Russia. A spokesman said:"We're facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs - whether it's ingredients, energy or packaging - and rising inflation.
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