Ad-supported cable business’ fortunes continue to decline unless it’s live programming – news and sports. Cable news networks Fox News and MSNBC and sports-focused ESPN repeated as 1-2-3 atop all b…
Fox News also reported its highest-rated primetime in history with an average of 2.5 million viewers.Even as they were far behind Fox News in total viewers, MSNBC and CNN talked up program highlights. MSNBC’sThe 11th Hour with Brian Williams, a frequent President Donald Trump target, averaged 1.
Compare that to double-digit viewership drops for most of the major entertainment cable networks. General entertainment networks relying heavily on scripted programming as well as nets targeting kids were hardest hit despite getting delayed viewing bumps. Disney Channel, a former No. 2 basic cable network, posted the largest year-to-year viewership decline, 30%, to drop to No. 28, with Disney Jr. logging the second biggest year-to-year drop, 25%. Those are linear ratings declines as young viewers flock to the Disney Channel’s app or website to watch its shows.
There was a ratings retreat among networks catering to female black viewers — one of the most dependable basic cable demographics for a long time — with OWN, BET and TV One all posting double-digit declines.
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