Don't get cabincore twisted with cottagecore.
This gorpcore and stylish-for-the-outdoors trend reached its height just before the pandemic but has now morphed into a subculture on its own due to a culmination of 2020 factors. Gina Valente, cabin social media manager and creator of the Instagram account
, attributes the recent popularity of cabincore to three things: social media, cabin rental accessibility, and COVID.“Cabin pages, in particular, flourished because people are drawn to images of cozy spaces that seem attainable,” Valente tells NYLON. “Anyone can look at a photo of an A-frame loft decked out in string lights and imagine themselves in the photo. Then, they can actually rent a cabin that reminds them of the photo.
Valente reports having 20,091 unique visitors on her Instagram page last year. This year, she’s already clocked 20,781 at press time, with 550 new followers within the span of one month alone. Next, the accessibility of renting cabins from sites like Airbnb and VRBO amid the pandemic. With most of the activities that we usually enjoy indoors became no longer an option in order to prevent the spread of COVID, the country explored the great outdoors instead.
“The COVID-19 pandemic accelerated the desire to be immersed in nature, as more people discovered its mental and physical benefits, spurring on the outdoor boom,” says Watkins. “As work-from-home policies became normalized, consumers looked for ways to offset the influx of time spent indoors and on-screen. Outdoor activities, such as hiking, camping, and cycling surged.”
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