All of this comes after a poll by the nonpartisan Public Policy Institute of California found last week that a majority of voters would oppose Prop 27., keeping online sports betting illegal.
by the nonpartisan Public Policy Institute of California found last week that a majority of voters would oppose Prop 27.
Though the campaign has not connected their decision to pull ads to that poll, Nolan Higdon, professor of History Communication at CSU East Bay, says it's possible. "Generally, when someone pulls money out of a campaign, that means that they think they're gonna lose, and they're probably trying to cut their losses," Higdon said.
But Higdon also says that there's merit to the campaign statement that they'll focus on direct communication like social media and mailers. "Advertising of all sorts is really in a transitional period right now," Higdon said, "Folks are cutting the cable, they're moving away from television, more and more to streaming services, digital platforms and so maybe the campaign is onto something here that their money will prove more lucrative for them politically, if they use it in the digital spaces versus these traditional or legacy spaces.
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