Byron and Dexter Peart want to build a kinder, smarter, more beautiful world.
The Montreal-based twin brothers who co-founded luxe accessories brand WANT Les Essentiels in 2000, are readying themselves for their next act:, an e-commerce platform that curates elegant ceramic pots, chairs, and pillows for highly-discerning, design-obsessed customers.
“Dex and I have had the idea at large for GOODEE for about three years, so we’re quite excited that right now the market has finally caught up,” Byron tells. The seed for GOODEE came after numerous dinner party conversations about how to navigate life in uncertain times. “I remember sitting at one dinner and Dexter saying, ‘There are at least hundreds of thousands of people having the same conversation at this moment.
Brands they have already begun working with include ecoBirdy, a brand creating children’s chairs out of recycled plastic toys, and Haeckels, a skincare brand derived from seaweed and natural minerals. Ultimately, they aim to create searchable criteria where individual consumers can connect with products that cater to their specific interests.
The three pillars of the brand, they say, are, “Good people, good design, and good impact,” which reads as an extension of the four core principles they used to co-found WANT: beautiful, intelligent, universal and purposeful. Their focus on carrying “beautifully designed products are actually built to last” demonstrates consistency in brand values which suggests GOODEE is the real deal.
GOODEE’s bid to help shift the visual identity of ethical consumption away from wrinkled linen and Birkenstocks just might work. If Byron and Dexter Peart have succeeded at anything, it’s ensuring that simple is synonymous with beautiful and luxe doesn’t compete with practical. Their thoughtful, design-first approach may be just what the world needs to finally merge the twin pillars of ethical consumption and good design.
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