Consumer preferences are constantly evolving and the end of December is approaching fast. Which begs the question – what should retailers expect from consumers in the New Year?
Baby Boomers care about convenience more than any other generation. They are also innovation seekers–finding new technology makes their lives easier and more enjoyable. But even digitally-savvy Baby Boomers appreciate the in-store shopping experience: 61 percent say
their channel of choice is physical stores, and 64 percent browse store aisles to discover new products. This season, Baby Boomers’ wish lists are indicating a fragrance trend and a preference for easy, comfortable designer footwear.Favorite place to shop: Big-box retailers and department storesPreferred method for in-store purchasing: Physical/plastic cardLancome La vie est belle FragranceTiffany & Co.
Insights from Klarna’s consumer research, conducted in cooperation with Nepa across 9 countries . The research is conducted on a quarterly basis, and always includes a minimum of 1,000 respondents in each country per quarter. In total, 1,454 US consumers participated out of more than 14,000 total global respondents Q3 2021 .
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