The actress says the image made her do a double-take.
practically pulled a "per my last email" when she was sent an early look at photos of herself for an Olay campaign she’d been told would have zero skin-retouching.
"I sent an email back that said, 'I'm confused; I thought we weren't doing retouching. Could you please send me the unretouched image?'" says Philipps. "They were like, 'ThatAlong with that of model Denise Bidot and comedian Lilly Singh, Philipps's unretouched shots will be the first to be labeled with the “Olay Skin Promise” logomark, which denotes that the subject’s skin is completely unaltered.
The logomark is a product of Olay's newly-forged commitment to using unretouched imagery throughout all of its advertising, including social media content created by its influencer partners — which feels particularly relevant in a world where"I think people are so conditioned to see a 'perfect' face staring back at them on Instagram," says Philipps.
It's Philipps's hope that commitments like that of Olay will change the industry standard. "Your face tells a story," says Madonna Badger of Badger & Winters, the ad agency behind the new campaign. "And we have no right to take away any part of that story."
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