Is no place sacred for a public nap?
There is little more tempting than a post-meal nap, especially after eating fast food. Think of it—you’re sitting in a wide, comfy booth, your belly is full of fries and bread, and since you have not a want in the world, you let your eyelids get a little heavy as the fat and salt course through your digestive system.
Just be careful about doing so in a Burger King, because your slack, drooling visage may just turn into the new face of their latest ad campaign. According to AdWeek, Burger King Mexico and ad agency We Believers teamed up for a campaign that honors the “food coma” by showcasing allegedly real Burger King diners who have fallen asleep in their restaurants, especially those who have fallen asleep after large meals. To promote their “King’s Collection” of large burgers, they say they hired a photographer to photograph sleeping patrons, with the tagline “They’re That Big,” suggesting the burgers are so big you’ll...
All the subjects gave Burger King permission to use these photos in their ads. “As soon as they woke up, the photographer approached them to tell them about the project and offer them to sign [a release]—the same thing you usually do when you capture people with a hidden camera for a case study,” Gustavo Lauria, co-founder of We Believers,, though AdAge did not specify whether or not the unwitting models were compensated for their “work.
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