By the end of the year, the plant-based burger will be available in all of Burger King's approximately 7,300 locations.
After a successful trial run, Burger King announced Monday that it plans to release its Impossible Whopper nationwide. By the end of the year, the plant-based burger will be available in all of Burger King's approximately“Our Impossible Whopper test in St. Louis went exceedingly well and as a result we plan to extend testing into additional markets in the very near future,” a spokesman for Burger King's parent company, Restaurant Brands Inc., said in a statement.
The appeal of the Impossible Whopper for Burger King’s meat-eating clientele is the patty's near identical taste and texture to actual meat.Burger King’s Impossible Whopper uses the Impossible Burger 2.0, which was released in 2019 and which Impossible Foods Inc. claims tastes even more identical to beef than the original. In a, Burger King clientele couldn’t tell the difference between the meat-based and plant-based Whoppers.
Another added appeal for the burger is the comparably low environmental footprint of plant-based foods over the beef industry. If Americans were to replace 50 percent of their beef with plant-based Impossible Foods, they could spare the earth 35 million metric tons of carbon, according to the
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