Burger King looks to viral jingle to lift sales in choppy economy

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Burger King looks to viral jingle to lift sales in choppy economy
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Burger King is banking on its viral 'Whopper Whopper' jingle to lift sales as part of the flagging fast-food chain's turnaround plan, as broader economic uncertainty pushed two big franchisees into bankruptcy.

Restaurants – including RBI – are likely to "speak glowingly of this past quarter's results and strike a cautiously optimistic tone regarding current quarter trends," said Citi analyst Jon Tower in a note on Friday.

The brand currently has about 375 U.S. operators – five to ten more than last year – and has a "robust pipeline" of potential new franchisees, Curtis said.

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