(Bloomberg) -- Burger King is cutting the price of its faux-meat burger as sales start to dip following last year’s introduction.Carrols Restaurant Group Inc., the biggest Burger King franchisee in the U.S., said sales tapered off to about 28 Impossible Whoppers daily per store -- down from 32 previously
-- Burger King is cutting the price of its faux-meat burger as sales start to dip following last year’s introduction.
“That plant-based platform will be advertised and will be expanded on the Burger King marketing calendar in 2020,” he said, noting that there will be an expansion of the Impossible Whopper line this year, and that the company is testing the Impossible Whopper Jr. and Impossible Sausage.‘Exceed Expectations’
Impossible-related promotions have included free delivery, free samples for delayed airport passengers, and beginning last week, the item’s entry on the discount menu.Impossible Foods “is satisfied” with sales at fast-food restaurants, spokeswoman Rachel Konrad said. She said that a lot of variability is normal due to factors such as seasonality, ad campaigns and restaurant locations.Across the U.S., restaurants and grocery stores are rushing to add plant-based options.
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