One of the biggest names in canned tuna is partnering with a plant-based seafood brand to expand its reach.
This has already been a big year for Good Catch, the plant-based seafood startup that turns algae oil and what it describes as a "proprietary six-legume blend" into a fish-free tuna replacement. In January, General Millsthose who invested $32 million into Good Catch, money that the seafood-alternative company says it will use to expand beyond the United States and to increase the number of products it offers.
"Plant-based tuna is the culmination of our experience as plant-based chefs, combined with our passion for healthy eating as well as animal and environmental welfare," Good Catch co-founder Chad SarnoAnd now Good Catch has a new partner for its future efforts, and it's a traditional tuna company. On Monday, Bumble Bee Foods announced a joint venture partnership with Gathered Foods Corporation, the makers of Good Catch.
Regardless, Bumble Bee has become the first—and, as of this writing, the only—major seafood company to join forces with one of its plant-based contemporaries. "This partnership is a win for Bumble Bee, Good Catch, consumers and the health of our oceans.
As for Good Catch, it currently offers its plant-based fish-free tuna in three flavors: naked in water, Mediterranean, and Oil and Herb. It has promised that additional products will be available later this spring. "Plant-based tuna is now a thing," it says on its website.Advertisement
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