It is important to get to know a culture beyond the surface,
Cristina Ciocirlan is an Associate Professor of Business at Elizabethtown College and Director of the International Business program within the School of Business. She is also a U.S. Fulbright Scholar.One of the first things we teach International Business students is to avoid stereotyping people in business interactions abroad.
Most readers are familiar with the concept of cognitive intelligence, measured by IQ, or with the concept of emotional intelligence , but they may not be familiar with that of cultural intelligence . The Harvard Business Review defines CQ as “an outsider’s natural ability to interpret someone’s unfamiliar and ambiguous gestures the way that person’s compatriots would.” In a nutshell, it is our ability to interpret an Italian’s behavior just as accurately as an Italian would.
Most Italians work incredibly hard to achieve their “Italian dream,” which consists of having the discretionary income to eat out at theand spend their summer vacations at the beach. Due to inflation, economic recessions, shrinking middle class, the pandemic, and the Russian war, the Italian dream has been harder and harder to achieve in recent years.
The laughter that followed echoed all the way to the Colosseum … but I dusted myself off and stayed in the game.
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