'Sinatra’s own health journey not only made her an incredibly resilient founder, it also informed many product decisions.'
campaign and reached 100% of their minimum goal just in a week. The campaign is still open until they hit 100,000.Suzanne Sinatra, CEO and Founder of Private Packs, candidly tells the story of how a crippling bikini wax that left her unable to sit inspired the creation of a hot and cold pack that would not just be more functional than existing solutions, but also designed for the modern woman -a statement about owning your vaginal health.
However, the road was rockier than she expected. A couple of years after that incident, as she was preparing to launch in 2017, she started feeling extremely tired. She was the epitome of the “hustle porn” that Gary Vee, investors and entrepreneurs preach about on social media, so she didn’t make much of it, initially. “It was getting extreme so I went to the doctor. She said the three words no one wants to hear: Y” Sinatra explains.
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