Anheuser-Busch’s Bud Light is one the brands sponsoring the upcoming Cincinnati Pride Parade as the brand’s sales continue to plummet following a boycott after the company partnered with transgender activist Dylan Mulvaney.
the latest sales NielsenIQ sales figures analyzed by Bump Williams Consulting, a Connecticut-based firm with expertise in the alcohol industry. For the week ending on May 13, Bud Light sales collapsed by 24.6 percent compared to the same period last year.
What is more, case sales are down 28.4 percent for the week of May 7-13. In other words, the company sold less than three cases that week for every four it sold last year. The woes have poured into other brands owned by Anheuser-Busch, a subsidiary of InBev, according to Bump Williams. The boycott began in April after Mulvaney posted a video to social media on April 1 in which Mulvaney opened a can of the Bud Light beer before stating, “This month I celebrated my day 365 of womanhood.” Mulvaney went on to show off a Bud Light can that bore his likeness in the post, accompanied by the caption “#budlightpartner.”In comparison, Anheuser-Busch’s top competitor Molson Coors, owner of Coors Lite, has seen a $2.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Bud Light sponsors Cincinnati Pride Parade after Dylan Mulvaney controversyA glance at the list of sponsors on the event’s web site reveals that the Anheuser-Busch brand is lending its name to the annual event.
Consulte Mais informação »
Bud Light 24-pack sells for $3.49 in at least one store as sales tank: reportBud Light sales continue to decline amid backlash over the Dylan Mulvaney ad controversy, with retailers selling the beer at ridiculous low prices.
Consulte Mais informação »
Bud Light 24-packs going for $3.49 as sales tank during Dylan Mulvaney boycottAs sales of Bud Light tanked for the sixth straight week, retailers have slashed prices to get rid of the unwanted beer amid a boycott.
Consulte Mais informação »
Target, Bud Light investors lose billions on marketing missesInvestors in Target and Bud Light parent Anheuser-Busch are getting punished after a string of marketing controversies takes a toll on shares of both companies.
Consulte Mais informação »
$15 rebate offered in 32 states on purchases of Bud Light, other Anheuser-Busch brandsBud Light drinkers in 32 states are being offered a $15 rebate amid continued response to some criticism over the company's marketing strategy.
Consulte Mais informação »