Bryan Johnson, the manager of Bud’s Liquor in Hot Springs, Ark., told The Sentinel-Record that customers are shunning the Anheuser-Busch brand.
Meanwhile, rivals such as Miller Lite and Coors Lite have seen an uptick in sales, according to Bump Williams Consulting.
Johnson thinks that once the controversy eventually dies down, sales of Bud Light will pick up again. Sales of Bud Light continue to suffer, according to local vendors in Arkansas, who say the controversy surrounding Dylan Mulvaney has taken its toll on the brand.“It won’t last,” said Johnson. “It’ll pick back up. When the news cycle changes, it’ll change. New headline.”
Some owners and operators of liquor stores in Arkansas said they haven’t noticed a drop off in Bud Light sales.Anheuser-Busch said on Thursday it will triple its marketing spending in the US this summer as it tries to boost sales that plummeted after the brand partnered with Mulvaney.She showed off a can with her face on it that Bud Light sent her — one of many corporate freebies she gets and shares with her millions of followers.
Doukeris also downplayed the impact of the backlash, saying Bud Light’s US sales declines in the first three weeks of April represented only 1% of InBev’s global volumes.
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