Bud Light parent takes Creative Marketer of the Year award at 'Oscars for advertising' BudLight dylanmulvaney
Marcel Marcondes accepted the prize at the Cannes Lions, the advertising industry’s biggest annual event popularly dubbed “the Oscars for advertising,” but acknowledged as a humbling mistake the Bud Light backlash that had cost the company tens of billions in market-cap value.
Companies should be “really reminding ourselves of what we should do best every day, which is to really understand our consumers,” he said.according to Understanding consumers means “to really celebrate and appreciate every consumer that loves our brands — but in a way that can make them be together, not apart,” Mr. Marcondes said.
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