HSBC is downgrading Anheuser-Busch InBev to hold following the Bud Light 'crisis' involving a marketing campaign featuring transgender activist Dylan Mulvaney.
Anheuser-Busch InBev CEO Michel Doukeris weighed in on the controversy around Bud Light's Dylan Mulvaney promotion Thursday on an earnings call, saying it was 'not a formal campaign.'amid a "crisis" following Bud Light's marketing campaign featuring transgender activist Dylan Mulvaney.that there are "deeper problems than ABI admits" after the social media partnership with Mulvaney in April.
"Is ABI’s leadership getting the brand culture transformation right? It’s mixed," Laboy wrote Wednesday in a note. "At Ambev, we think the answer is ‘yes;’ in the US, we think it’s ‘no.’ The way this Bud Light crisis came about a month ago, management’s response to it and the loss of unprecedented volume and brand relevance raises many questions," Laboy continued.Laboy cited a Beer Marketer's Insights note which reported a drop in beer sales of possibly over 25% in April.
"Why did its US leadership underestimate the risk of pushback given the recent experience of other firms? Is A-B hiring the best people to grow the brands and gauge risk?" the analyst added. "If Budweiser and Bud Light are iconic American ideas that have long brought consumers together, why did these marketers fail to invite new consumers without alienating the core base of the firm’s largest brand?"In the first three weeks of April, sales in the U.S.
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Bud Light sales declines are now affecting Anheuser-Busch's other big brands, says new dataAs beer drinkers discover how many other beer brands fall under the Anheuser-Busch umbrella, the backlash is widening, according to Bump Williams Consulting...
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Bud Light backlash is hurting other Anheuser-Busch brands, data showsThe fallout from the beer brand's partnership with transgender influencer Dylan Mulvaney is also hitting Budweiser, Busch Light and Natural Light.
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Clay Travis' free beer experiment shows people 'don't want to be seen' with Bud LightClay Travis conducted an experiment with free beer in a cooler which he concluded that Americans will pick beers that are not Bud Light, after the company's partnership with trans activist.
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