Bud Light's marketing push rolled out two months ago has been a headache and a costly move for parent company Anheuser-Busch and its shareholders.
with the influencer's likeness as part of an ad for the company's March Madness contest and to celebrate the one-year anniversary since Mulvaney began identifying as a woman. The marketing move sparked backlash from beer loyalists.
Bud Light has faced intense backlash from longtime customers over its recent campaign with transgender activist Dylan Mulvaney."As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew. We’re honored to be part of the fabric of this country.employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues.
Sales volume for Bud Light has fallen 29.5% in the week ending May 20, compared to the same period a year ago, according to data provided to Newsweek by Bump Williams Consulting and Nielsen IQ. This data showed the sales revenue dropped 25.7% in the same period.
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