Bud Light sales have declined over the past several weeks, likely due to right-wing media’s barrage of negative headlines following Bud Light's partnership with transgender influencer Dylan Mulvaney and the brand’s tepid response to the controversy that...
Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May, overthrowing Bud Light from the top spot it has held for more than two decades. The fall from the top further highlighted how much trouble the Anheuser-Busch brand is in following transgender influencer Dylan Mulvaney’s Instagram post showing off a customized Bud Light can.
In recent years, drinkers have been switching their beer preference to Mexican beers and spirits, such as tequila and mezcal. Williams said that a number of factors contributed to Modelo becoming the top-selling beer , including strong retailer support, great advertising, eye-catching packaging and a “springboard effect” from Cinco de Mayo going into the summer.
If there’s a bright spot for Anheuser-Busch , it is that the American-made Bud Light remains the top-selling beer on a year-to-date basis. Also, sales fell for other beers in its family, such as Michelob Ultra, Natural Light and Busch Light in the same time period compared to previous weeks.
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