In the hard seltzer wars, it's the legacy beer brands like Bud Light and Corona vs. the category's first movers, White Claw and Truly. What are you drinking?🤔
The newcomers to hard seltzer are using the heft of their legacy beer brands to edge out the category's first movers.
Bud Light's and Corona's entry into hard seltzer follows years of declining beer consumption in the U.S. Last year, overall beer volume declined 2.8%, despite total alcohol consumption increasing by its highest rate in nearly two decades, according to industry tracker IWSR. Brewers have adapted to the shift in consumer preferences by moving into new categories and doubling down on beer segments that are actually seeing growth, like no-alcohol beer.
in the U.S. in favor of focusing on Vizzy and Topo Chico Hard Seltzer, which have seen more robust sales growth. Goeler said Bud Light Seltzer is introducing new consumers to the category, as well as taking market share from competitors. And as consumers return to bars and restaurants, Bud Light has rolled out a draft version of its black cherry seltzer in a handful of states, with plans to take it nationwide.
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