BTS Star Jimin Is Tiffany & Co.’s Most-liked Tweet Ever, Besting Beyoncé, Rosé and Nike After Global Ambassador Debut

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BTS Star Jimin Is Tiffany & Co.’s Most-liked Tweet Ever, Besting Beyoncé, Rosé and Nike After Global Ambassador Debut
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See how BTS_twt fans reacted to the news that Jimin Is TiffanyandCo.’s newest ambassador.

The singer will appear in Tiffany & Co.’s campaigns and at special events as an official representative for the jewelry label.

His first ad campaign for the brand will be released later this year at an unspecified date. “Jimin will showcase his unique approach to jewelry styling as he wears iconic Tiffany & Co. designs in forthcoming campaigns,” said a statement unveiling his contract with Tiffany. The pop star, who has 42 million followers on Twitter, was the network’s number-one trending topic worldwide and number five in the U.S. According to Tweetsort, which analyzes engagement metrics of the platform’s accounts, it was Tiffany & Co.’s most-liked tweet of all time with 317,000 likes. To compare, the brand’s Nike collaboration announcement in January received 28,000 likes, Blackpink singer Rosé’s debut as a Tiffany & Co.

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